A collaborative publishing model where the author invests in the publishing process and retains more creative control—while benefiting from the professional expertise, distribution support, and credibility of a traditional publisher. Ideal for thought leaders and experts looking to publish high-quality books that elevate their authority and brand.
Think of it like co-producing a music album: both the artist and the label bring something to the table. You (the author) invest financially, and the publisher (TW Publishers) invests expertise, project management, and reputation. The publisher selects manuscripts they believe in, maintains quality control, and offers distribution support—often with shared royalties.
✅ Manuscripts are vetted
✅ Shared brand and quality reputation
✅ Partial royalties for both
✅ Distribution often included
✅ Seen as more selective and prestigious
Assisted publishing is perfect for authors who want to stay in full control of their message—while still producing a polished, professional book that commands respect.
At TW Publishers, we handle the technical and creative heavy lifting: editing, proofreading, layout, cover design, printing, and even ISBN registration. You make the key decisions—we simply make your vision real, with industry-grade quality and care.
You own 100% of the rights. You keep 100% of the royalties. And most importantly, you publish on your terms—with our trusted team by your side.
Whether you’re a coach, entrepreneur, thought leader or speaker, assisted publishing is the smart, flexible way to build your authority without giving up control.
You’re the boss. You hire the publisher to help you publish your book professionally, but the final decisions rest with you. You pay for editing, design, and printing as services. There’s usually no royalty sharing—you keep 100% of the profits, but you’re also responsible for marketing and distribution (unless added as services).
✅ You’re in full control
✅ You cover all costs
✅ No royalty sharing
✅ Ideal for authors who want support without a gatekeeper
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At TW Publishers, we believe books are more than ink on paper—they’re tools for positioning, influence, and lasting impact.
Founded in Johannesburg, South Africa, TW Publishers was born from a simple truth: there are leaders, experts, and changemakers with powerful stories and insights—but no clear path to publish them professionally. We exist to bridge that gap.
We offer assisted and hybrid publishing that’s high-touch, high-quality, and highly strategic. Whether you’re publishing your first book or your fifth, we walk with you from manuscript to market—bringing publishing expertise and brand-building insight every step of the way.
TW Publishers was founded by Webster Tsenase, a passionate storyteller, award-winning publisher, and strategic brand-builder who understands the power of a book to shift perception and open doors.
Years ago, Webster saw too many brilliant minds—entrepreneurs, coaches, speakers, and consultants—struggling to get their expertise out into the world. Not because they lacked content, but because they lacked guidance, quality publishing, and a partner who believed in their vision.
He set out to change that.
With deep roots in publishing and a heart for helping others succeed, Webster built TW Publishers as a publishing house with purpose—one that empowers experts to transform their knowledge into beautifully published books that elevate their brand and expand their influence.
Webster has been recognised as a rising voice in Africa’s publishing space and currently serves as a board member in one of South Africa’s Creative and Cultural Industries sector boards, representing the books and publishing sector. His work has led to partnerships with top platforms and high-impact institutions.
His mission remains the same today:
To help people turn their wisdom into a powerful platform.
Each package serves a different stage of the author journey.
If you’re unsure, we offer a free consultation to guide you to the right fit.
Timelines vary depending on the package you choose:
We prioritise quality over speed, while maintaining clear timelines and consistent communication.
Yes. You keep 100% ownership of your intellectual property.
TW Publishers manages the publishing, branding, distribution, and launch—but the book remains yours.
(Some authors in the Empire tier also opt for shared IP on productised content, but only if mutually agreed.)
We do both.
You’ll never feel stuck, overwhelmed, or unsure what to write.
Yes.
Our Press Release & Media Feature Service includes:
Yes.
We set you up for national distribution through Exclusive Books and other major outlets.
We handle:
Your book becomes nationally accessible.
That’s exactly what our Empire tier is for.
We help you transform your book into:
It’s ideal for coaches, speakers, entrepreneurs, CEOs and movement builders.
Yes.
For premium packages, we offer structured payment terms:
For Empire-tier projects, we can also offer monthly milestone-based billing.
We specialise in working with busy professionals.
Absolutely.
We offer marketing retainers that include:
Many authors continue with us after publishing because it keeps their book and brand growing.
Yes, but our premium tiers are primarily built for:
We still accept select fiction manuscripts through Origin and Elevate.
We don’t just publish books—
We build authors into brands.
We specialise in:
Clients don’t just walk away with a book.
They walk away with opportunity, visibility, and a long-term brand asset.
We guarantee professional publishing, positioning, and promotion.
While we cannot promise exact sales or guaranteed media placements (no ethical publisher can), we do ensure that your book and brand are positioned to attract both.
Simple.
Book a free consultation call so we can:
After that, you receive a customised proposal and project timeline.