A collaborative publishing model where the author invests in the publishing process and retains more creative control—while benefiting from the professional expertise, distribution support, and credibility of a traditional publisher. Ideal for thought leaders and experts looking to publish high-quality books that elevate their authority and brand.
Think of it like co-producing a music album: both the artist and the label bring something to the table. You (the author) invest financially, and the publisher (TW Publishers) invests expertise, project management, and reputation. The publisher selects manuscripts they believe in, maintains quality control, and offers distribution support—often with shared royalties.
✅ Manuscripts are vetted
✅ Shared brand and quality reputation
✅ Partial royalties for both
✅ Distribution often included
✅ Seen as more selective and prestigious
Assisted publishing is perfect for authors who want to stay in full control of their message—while still producing a polished, professional book that commands respect.
At TW Publishers, we handle the technical and creative heavy lifting: editing, proofreading, layout, cover design, printing, and even ISBN registration. You make the key decisions—we simply make your vision real, with industry-grade quality and care.
You own 100% of the rights. You keep 100% of the royalties. And most importantly, you publish on your terms—with our trusted team by your side.
Whether you’re a coach, entrepreneur, thought leader or speaker, assisted publishing is the smart, flexible way to build your authority without giving up control.
You’re the boss. You hire the publisher to help you publish your book professionally, but the final decisions rest with you. You pay for editing, design, and printing as services. There’s usually no royalty sharing—you keep 100% of the profits, but you’re also responsible for marketing and distribution (unless added as services).
✅ You’re in full control
✅ You cover all costs
✅ No royalty sharing
✅ Ideal for authors who want support without a gatekeeper
At TW Publishers, we believe books are more than ink on paper—they’re tools for positioning, influence, and lasting impact.
Founded in Johannesburg, South Africa, TW Publishers was born from a simple truth: there are leaders, experts, and changemakers with powerful stories and insights—but no clear path to publish them professionally. We exist to bridge that gap.
We offer assisted and hybrid publishing that’s high-touch, high-quality, and highly strategic. Whether you’re publishing your first book or your fifth, we walk with you from manuscript to market—bringing publishing expertise and brand-building insight every step of the way.
TW Publishers was founded by Webster Tsenase, a passionate storyteller, award-winning publisher, and strategic brand-builder who understands the power of a book to shift perception and open doors.
Years ago, Webster saw too many brilliant minds—entrepreneurs, coaches, speakers, and consultants—struggling to get their expertise out into the world. Not because they lacked content, but because they lacked guidance, quality publishing, and a partner who believed in their vision.
He set out to change that.
With deep roots in publishing and a heart for helping others succeed, Webster built TW Publishers as a publishing house with purpose—one that empowers experts to transform their knowledge into beautifully published books that elevate their brand and expand their influence.
Webster has been recognized as a rising voice in Africa’s publishing space and currently serves as a board member in one of South Africa’s Creative and Cultural Industries sector boards, representing the publishing and books sector. His work has led to partnerships with top platforms and high-impact institutions.
His mission remains the same today:
To help people turn their wisdom into a powerful platform.
On average, the publishing process takes between 8 to 16 weeks, depending on the stage your manuscript is in. This includes editing, design, printing, and preparation for launch. We move as fast as quality allows.
An expert author is someone who writes a book to share their knowledge, insights, or experience in a specific field—whether it’s business, coaching, wellness, leadership, or any area of expertise. Their book isn’t just a product—it’s a positioning tool.
Expert authors use their books to establish credibility, attract media attention, secure speaking gigs, grow their businesses, and become the go-to authority in their niche.
At TW Publishers, we specialize in helping expert authors turn their wisdom into professionally published books that build their brand and open doors.
Yes! With both our assisted and hybrid publishing models, you retain full copyright ownership of your work. It’s your story—we just help you tell it brilliantly.
Yes, we offer marketing support as an optional add-on, including launch strategies, media kits, and retail distribution. We also coach expert authors on how to use their book as a tool to grow their brand, business, and influence.